The money men of Wall Street unerringly know where things are going in trade and industry. Their forecasts show the growing trend to replace meat and dairy with alternatives to help restore the planet’s health and keep its occupants safe and and healthy.
This is confirmed by showing that three of the biggest investment growth areas will be in nature. Two involve plants and the third water. It’s a sign that concern is turning serious about climate change.
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So what’s the third big marketing trend?
It’s the plant-based food craze sweeping many countries.
By now, you’ve probably heard of the ‘Beyond Meat’ company.Since they started selling its plant-based burger in 2016, sales have increased fivefold – and are expected to achieve record year on year sales for the foreseeable future. Its ‘Beyond Burgers’ are sold in 17,000 grocery stores and 12,000 eateries – including Burger King and McDonald’s.
And this meteoric rise in popularity sent the company’s valuation soaring 524,900% to a peak valuation of $14.7 billion. Early investors made a fortune.And that’s just one example of a plant-based product hitting the consumer jackpot.
The popularity of healthy alternatives to meat, dairy, and sugary drinks like soda is through the roof. For example It is expected to push the launch sales of a sparkling water beverage from BevCanna – infused with plant-based hemp-derived cbd – right into orbit. The plant-based market has grown from $9.8 billion in 2017 to about $13.16 billion in 2019.It’s expected to nearly double to $20.25 billion by 2025.
Investors are scrambling to find the next Plant-Based Start Up to reach Unicorn status i.e. a rarity.Billionaires like Richard Branson, Jeff Bezos, and Bill Gates are hoping to get a cut of the profits by investing a fortune in plant-based food products. Recently, the three Wall Street heavyweights led a $90-Million funding round into vegan meat start-up ‘Motif Ingredients’.
All over the world people are ditching meat-based food brands and buying healthier and environment friendly alternatives Since April 2017 plant-based food sales have increased a whopping 31% while total food sales remain flat.
Fast food restaurants are also racing to introduce plant-based menu options, and consumers are turning up to buy them in droves. Tim Hortons, Del Taco, Kentucky Fried Chicken—even McDonalds, the biggest fast food restaurant of them all, is beginning to realize it must not miss out on this futuristic market.
And,not to be outdone, Burger King’s parent company Restaurant Brands International Inc. has made the ‘Impossible Burger’, available at every Burger King location. ‘Impossible Burger’ hasn’t gone public yet, but investors are clamouring to buy into the company. Earlier this year it closed a $300-Million investing round, and a host of other companies are looking to get into the product-hungry market.
Already, more than $2 Billion has been invested in plant-based meat, mostly within the last three years. At this rate, the rapidly growing Meat-and-Dairy-Alternatives Market is expected to hit US$24.3 billion by 2026.5
Another food sector poised to become increasingly plant based is the $70 Billion Global Infant Formula Market! Plant-based foods aren’t just replacing meat products They can also be used to create healthier, safer food for babies, children and adults. And a little-known Plant-Based Food Company is set to be a dominant player. And with more parents looking for healthier options for their children,’ Else Nutrition Holdings Inc’s’ breakthrough 100% plant-based, non-soy infant formula could not come at a better time.
Here’s why: according to the latest statistics, cow’s milk is the number one allergen for children under the age of five. Milk allergies currently affect half of American food-allergic children who are one year old or younger. Despite this, the vast majority of infant formulas are milk-based.
What’s more, almost all milk-alternatives on the market are soy-based, but approximately 40% percent of children allergic to cow’s milk are also allergic to soymilk, meaning that many competitor products aren’t a viable option. That’s more than a quarter of a million U.S. babies born this year who will be allergic to milk.
But plant-based foods don’t only appeal to parents of children with allergies, they’re also the best choice for the 1 in 12 families today that are raising their children vegan. That’s nearly 5 million American children who will grow up eating plant-based food.
And on top of THAT, 31% of Americans consider themselves flexitarians. (Have one or more meat free meal days each week) That’s just over 100 million people.
‘Else Nutrition Holdings Inc’. has quickly moved to meet parents’ demand with a breakthrough, science-backed formula with the first 100% plant based, non-dairy, and non-soy baby formula.
And it TASTES GREAT!
And it TASTES GREAT!
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